‘Exam Prep Ltd’, trading as 11 Plus London, is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. These regulations set out how organisations must handle personal data lawfully, fairly and transparently.
We may update this Privacy Policy to reflect changes in legislation, regulatory guidance issued by the Information Commissioner’s Office (ICO), or our business practices. Any updates will be published on our website.
We are not responsible for the content or privacy practices of external websites to which 11PlusLondon.co.uk may link.
This Privacy Policy applies to all websites, services and platforms owned and operated by Exam Prep Ltd, trading as 11 Plus London.
Summary
- Personal information provided to 11 Plus London is never sold and is not disclosed to third parties except where necessary to deliver our services or where required by law.
- Information you provide is used only for legitimate purposes, including processing bookings and orders, responding to enquiries, administering tuition services, and sending communications you have opted in to receive. All marketing emails include an unsubscribe option.
- We will only disclose personal data where: required to do so by law; necessary to enforce or apply contractual terms; or required to protect the safety, rights or welfare of our students, parents, staff, or others.
Controllers of Personal Data
Any personal data provided to or collected by Exam Prep Ltd trading as 11 Plus London is controlled by Exam Prep Ltd, whose registered office is: 11 Marchbank Road, London, W14 9PJ.
What information do we collect?
- Information provided through our website, including via our online shop, mock exam and course bookings, registration forms, tutor contracts, and enquiry forms.
- Contact and billing details, such as name, organisation name (where applicable), billing address, email address, and telephone number (telephone numbers and secondary addresses are optional).
- Details relating to purchases, bookings, or orders. Please note that payment card details are not stored by us and are processed securely by our payment provider.
- Student information required to deliver tuition services, including a child’s name and date of birth.
- Information provided when entering competitions or promotional activities, where applicable.
- Limited technical data collected via cookies to support website functionality, analyse usage, and improve site design. These cookies are not personally identifiable and include session-based cookies used during the ordering process, which are deleted when you close your browser.
What is the legal basis for the data collection?
We process personal data in accordance with UK GDPR under the following lawful bases:
- Consent – where you have actively provided consent, for example by signing up to receive newsletters or marketing communications.
- Contractual necessity – where processing is required in order to provide our services, including tuition, courses, mock exams, bookings, and customer support.
- Legitimate interests – where processing is necessary for the effective operation, improvement, and safeguarding of our services, provided this does not override your rights and freedoms.
Personal data may be used for the following purposes:
- To provide the products and services you have requested.
- To administer bookings, enquiries, payments, and customer support.
- To conduct anonymised analysis to improve our services and website functionality.
- To provide a personalised user experience on our website.
- To send information you have requested, including service updates and, where consent has been given, marketing communications (with the option to unsubscribe at any time).
What do we do with the information collected?
The information we collect is used to:
- Process and administer your enquiries, bookings, orders, and payments.
- Maintain accurate contact details so we can communicate with you regarding services, scheduling, or any issues relating to your booking.
- Contact parents or guardians in the event of an emergency relating to their child.
We may also carry out anonymised statistical analysis of enquiries and bookings to help us improve our services and website functionality. This information does not identify individuals and is not shared with third parties.
If you choose to receive our email communications, or if you contact us with an enquiry, your information will be held and used solely to respond to you and to provide the information or updates you have requested. You may unsubscribe from non-essential communications at any time.
How long will the data be held?
We will retain personal data only for as long as is necessary to provide the products and services you have requested, or to meet legal, regulatory, tax, or accounting obligations.
When we no longer need your personal data, we will either securely delete or anonymise it.
Where deletion is not immediately possible (for example, where data is held in secure backup systems), the data will be safely stored and isolated from further processing until deletion can take place.
All personal data is stored securely on our systems and protected by appropriate technical and organisational security measures.
What are my rights?
Under data protection law, you have the right to:
- Access your personal data and request a copy of the information we hold about you.
- Request correction of any inaccurate or incomplete personal data.
- Request erasure of your personal data where there is no longer a lawful reason for us to hold it.
- Object to or restrict processing of your personal data in certain circumstances.
- Withdraw consent at any time where processing is based on consent (for example, marketing communications).
- Unsubscribe from marketing or non-essential email communications at any time using the link provided in our emails.
- Request data portability, where applicable, allowing you to receive your data in a commonly used electronic format.
- Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.
If you have any questions, requests, or concerns regarding your personal data or this privacy policy, please contact us in the first instance and we will do our best to resolve the matter promptly.
What about cookies?
A cookie is a small text file that is placed on your device when you visit a website. Cookies help websites function properly and provide information about how visitors use the site.
Our website uses limited cookies for the following purposes:
- To enable core website functionality (such as remembering items in a booking or enquiry process).
- To collect anonymous statistical information about how visitors use our website (for example, page visits and repeat visits), which helps us improve our content and services.
The cookies we use do not store personal information such as names, email addresses, or payment details. They may record information such as:
- An anonymous unique identifier
- IP address
- Date and time of your visit
- Pages visited
- The referring website (if applicable)
Session-based cookies used for booking or enquiry processes are typically deleted when you close your browser. We do not use cookies to track your activity on other websites, and we cannot identify you personally through the cookies we use.
You can control or disable cookies at any time through your browser settings. Please note that disabling cookies may affect the functionality of some parts of the website. For more information about cookies and how to manage them, please visit:
www.aboutcookies.org
